PUBG Mobilr x Machine56 is real! One of mobile games most popular in the world, today announced its latest collaboration with Machine56brand streetwear from Indonesia which has gone worldwide. This being the first time PUBG MOBILE establish partnerships with actors fashion local.
In this collaboration, PUBG MOBILE launch in-game skins Machine56 themed to keep players going stylish in Battlegrounds. Meanwhile, Machine56 launches apparel themed exclusives PUBG MOBILE Limited production, only 300 units around the world.
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Country Manager Infinite Level Indonesia, Elvarica Noviyantistated that this collaboration was a form of commitment PUBG MOBILE in providing a new experience for its players and can be enjoyed by fans games And fashion abroad.
“Community PUBG MOBILE know Machine56 as one streetwear brands favorite that emphasizes futuristic and elegant aesthetics. This is what drives PUBG MOBILE to cooperate with Machine56 to deliver exclusive streetwear that our fans can get inside and outside the game,” said Elvarica.
PresidentDirector Machine56, Rajaya Yogaswara or who is familiarly called Yoga, explains that design collaboration in-game skins Machine56 together PUBG MOBILE made with the theme Style Over Substance. “This is the message we want to convey to all Machine56 fans and PUBG MOBILE to dare to take risks in conducting creative experiments,” said Yoga.
Style Over Substance itself is an expression that is often used to describe situations where visual aesthetics are valued higher than the underlying meaning. In context cyberpunk,’Style Over Substance‘ focused on the visual and stylistic elements of the genre. “And through this collaboration, Machine56 as well PUBG MOBILE want to convey a message More Styles, More Skills, for our fans,” said Yoga.
In-game skins of this collaboration is a costume suit named M56 FL V1A-PBU Set can be found at PUBG MOBILE starting Friday, March 17, 2023 in Indonesia and the United States. Besides earning in-game skinsthis collaboration also presents physical apparel in the form of jacket, T shirtsAnd helmet typical Machine56. This exclusive collection will be released and sold globally, via the Machine56 website at https://www.machine56.com/.
Collaboration between PUBG MOBILE and Machine56 was created thanks to the initiation of collaborative agency LabX, which is a division of the digital marketing agency Bubu.com. LabX itself has been Machine56’s marketing agency since 2020.
“At LabX we share the vision of #ImpactCollab, with a mission to uplift brands locally in the Indonesian market and penetrate the global market, to support the development of domestic products,” said Shinta Dhanuwardoyo as CEO of Bubu.com, who is also a creative economy activist. “The cooperation between Machine56 and PUBG MOBILE This also shows the importance of collaboration in developing creative thinking and penetration into new target markets,” he said.
To formalize the launch of this collaboration, Machine56 and PUBG MOBILE will hold a joint press conference Ministry of Tourism and Creative Economy (Kemenparekraf) on Monday, March 20, 2023.
About Machine56
Machine56 or M56 originates from vector artists named Rajaya Yogaswara Mintaredja. Starting from a hobby since 1999, Yoga, as he is usually called, started making the M56 his profession since 2002.
The name M56 itself was chosen because it contains two elements, namely Machine which is based on the love of Yoga with mechanical works illustration and Gundam aesthetics. Then 56 is his lucky number.
As a artistthe M56 makes streetwear as identity. M56 also produces items with high quality limited production.
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Source: dailyspin.id